WE ALIGN ATHLETES AND BRANDS WITH CULTURE AND AUDIENCES.
WHAT SETS US APART
250+
Athletes Represented
STRATEGY. GROWTH. LEGACY.
600+
Media Impressions
1.8K+
Brand Partnerships
$30+ MIL
Revenue Generation & Growth
With more than two decades of experience shaping elite athletic careers, The Deviate Group stands out by going beyond traditional representation. We partner with athletes not just to win contracts, but to unlock their full narrative—through co-ownership models, revenue generation, cultural impact, strategic positioning, and content that resonates.
Our
Services
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Athlete Representation
Representing athletes that push the boundaries of sport is our specialty
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Career Development
We understand that the pursuit of sport is more than a passion, it’s a career.
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Media and Public Relations
We understand that getting in front of the media can be challenging as an athlete, we’re here to help.
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Legal Aid
Contracts are tricky business, allow us to help ensure that you are protected and getting what was promised.
Our Projects
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Roots Run Deep
Beyond his stoic exterior, Richie Rude is just somebody who loves riding his bike.
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Crossing Iceland
Payson McElveen makes an attempt at being the first person in history to cross Iceland.
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Trail Town: Bentonville
Payson McElveen sets out to ride all 140+ miles of singletrack in the Mountain Biking Capital.
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Redbull Cubed Pipe
Description goes here
Our Athletes
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MOUNTAIN BIKE
Richie Rude
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Shaun White
SNOWBOARD
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Gus Kenworthy
SKI / CINEMA
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Keegan Swenson
CYCLING
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River Radamus
ALPINE SKI
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Lia Block
MOTORSPORT
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Ethan Nell
Ut
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DJ Brandt
Mountain Bike
About us
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Michael Spencer
Founder
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WALKER SAVIDGE
Co-Founder
What Our Clients Say