WORLD CLASS REPRESENTATION

  • Oranssi technician working on a roof project
  • Oranssi previous project

Our
Services

  • Athlete Representation

    Athlete Representation

    Representing athletes that push the boundaries of sport is our specialty

  • Career Development

    Career Development

    We understand that the pursuit of sport is more than a passion, it’s a career.

  • Custom Additions icon

    Media and Public Relations

    We understand that getting in front of the media can be challenging as an athlete, we’re here to help.

  • Legal Aid

    Legal Aid

    Contracts are tricky business, allow us to help ensure that you are protected and getting what was promised.

GET IN TOUCH

Our
Projects

Ready to take your career to the next level?

The concept is simple. You work hard, and we help provide opportunities to make the dream a reality.

Our Athletes

  • Richie Rude

    MOUNTAIN BIKE

    3 time mountain bike world champion

    First rider to win back to back Enduro World series Championships

  • Shaun White

    SNOWBOARD

    5-time Olympian and 3-time Olympic gold medalist in half pipe.

    Holds record for most X-games and Olympic medals held by a snowboarder

  • Gus Kenworthy

    SKI / CINEMA

    Silver Medalist in ski slopestyle at the Sochi games

    Multi time X-Games Medalist

    Played Chet Clancy in American Horror Story: 1984

    First openly gay action sports athlete

  • Keegan Swenson

    CYCLING

    First-ever Lifetime Grand Prix Winner

    3X US national XC Champion

    Holds the Leadville 100 record

  • River Radamus

    ALPINE SKI

    3X youth Olympic games gold medalist

    2X Junior world champion

    2022 Olympian

  • Lia Block

    MOTORSPORT

    ARA National Championship Extreme E (CCM) Nitrocross

Full Roster

Helping Athletes since 2004

At the Deviate Group we understand the work that goes into becoming the best in the world. We also understand what it takes to take athletic talent and turn that talent into a career. All of our athletes are hungry for more and so are we, it’s the drive that fuels us.

About us

  • Deviate Group Partner Michael Spencer

    Michael Spencer

    Founder

  • Walker Savidge Deviate Group

    WALKER SAVIDGE

    Co-Founder

What Sets us apart

History

With over two decades of experience guiding elite athletes, we operate at the intersection of sports marketing, brand architecture, content development, and personal transformation. Our work transcends traditional athlete representation — we help talent and brands unlock their full narrative and commercial potential.

Venture & Ownership models

We have assisted clients in co-creating and co-owning businesses that reflect their values — shifting athletes from endorsers to equity-holding partners and legacy builders.

Revenue Generation & Brand growth

we’ve negotiated and activated over $30 million in career earnings for clients through endorsement deals, partnerships, licensing, and long-term brand strategy.

Cultural impact & Advocacy

Our work also includes helping athletes find identity and purpose beyond their playing years, guiding them into projects that support wellness, social impact, and entrepreneurship.

content & storytelling

As an executive producer of several sports documentaries, we help athletes shape and share their stories across media platforms, amplifying their voice and influence beyond the field.

Strategic positioning

We consult with emerging and established brands to enter or expand in the sports space — aligning product, purpose, and personality for long-term consumer engagement.

We have always operated less like a traditional agency and more like a founder-minded strategy group, helping clients and partners architect their next chapter — whether that's launching a brand, leading a movement, or building a meaningful media presence.

What Our Clients Say

  • "It's been great having The Deviate Group handle the business side of racing for me, making sure everything is fully sorted and not having to stress."

    — Richie Rude