WE ALIGN ATHLETES AND BRANDS WITH CULTURE AND AUDIENCES.

STRATEGY. GROWTH. LEGACY.

WHAT SETS US APART

With more than two decades of experience shaping elite athletic careers, The Deviate Group stands out by going beyond traditional representation. We partner with athletes not just to win contracts, but to unlock their full narrative—through co-ownership models, revenue generation, cultural impact, strategic positioning, and content that resonates. 

20+

Olympians Represented

100Mil+

Media Impressions

1.8K+

Brand Partnerships

$50+MIL

Revenue Generation & Growth

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strategy. growth. legacy.

our services

  • Athlete Representation

    Athlete Representation

    Representing athletes that push the boundaries of sport is our specialty

  • Career Development

    Career Development

    We understand that the pursuit of sport is more than a passion, it’s a career.

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    Media and Public Relations

    We understand that getting in front of the media can be challenging as an athlete, we’re here to help.

  • Legal Aid

    Legal Aid

    Contracts are tricky business, allow us to help ensure that you are protected and getting what was promised.

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Driven by IMpact

our Projects

  • biker riding down a mountain

    Roots Run Deep

    Beyond his stoic exterior, Richie Rude is just somebody who loves riding his bike.

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  • cyclest standing

    Crossing Iceland

    Payson McElveen makes an attempt at being the first person in history to cross Iceland.

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  • A man mountain biking on a dirt trail in a mountainous outdoor setting with bushes and trees, wearing a helmet, sunglasses, and cycling gear.

    Trail Town: Bentonville

    Payson McElveen sets out to ride all 140+ miles of singletrack in the Mountain Biking Capital.

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  • Redbull Cubed Pipe

    Simon Dumont created a first of its kind cubed pipe with Red Bull.

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FUELING YOUR FUTURE

TAKE YOUR CAREER TO THE NEXT LEVEL

Partner with us to unlock new opportunities, maximize your potential, and build a lasting legacy.

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The talent behind our mission

our athletes

Full Roster 
Our Story, our vision

About Us

  • Deviate Group Partner Michael Spencer

    Founder

    Michael Spencer

  • Walker Savidge Deviate Group

    Co-Founder

    WALKER SAVIDGE

We have always operated less like a traditional agency and more like a founder-minded strategy group, helping clients and partners architect their next chapter — whether that's launching a brand, leading a movement, or building a meaningful media presence.

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testimonials

What our clients say

  • "It's been great having The Deviate Group handle the business side of racing for me, making sure everything is fully sorted and not having to stress."

    — Richie Rude

  • Richie Rude

    "It's been great having The Deviate Group handle the business side of racing for me, making sure everything is fully sorted and not having to stress."